The Hillary Clinton Political Campaign Manual (FREEPOM)

JcollinsCultural, FREEPOM15 Comments

Are these the old school campaign tactics being used against Trump?

By JC Collins

Never before has the mainstream media bias towards one candidate been so visible.  The American establishment has been pulling out all the stops to bring Donald Trump down and prevent him from winning the Presidential election.  CNN is now literally non-stop Trump trashing with one negative and distorted story after another.

The debates themselves have become a tool being used against the Trump campaign.  The moderators are acting as a force of influence in each debate attempting to undermine the Clinton-opposing positions and prevent any meaningful discussions surrounding the plethora of corruption truths which are coming out almost daily now.

There is a growing majority of Americans, and even those in other nations which watch American news, who are waking up to the well-worn and tired political script which the Clinton campaign, and Democrats as a whole, are utilizing in their attempts to de-rail the Trump Campaign.

The transparency of these political campaign tactics are becoming hard to ignore.  The age of social media and the internet has ensured that availability of information, and the ability to understand that information, can contribute to the unraveling of plans and strategies which in decades past would have been extremely effective at molding the opinions of the masses.

One such strategy is published by the National Democratic Institute for International Affairs.  The NDI claims to be a non-partisan organization whose goals include increasing the effectiveness of democratic institutions. This is code for developing methods of manipulating public opinion and winning elections, as opposed to letting the normal democratic process take its natural course based on the merits of the candidates and their arguments.

The NDI has published a document titled Political Campaign Planning Manual – A Step-by-Step Guide to Winning Elections.  This document represents the archaic text book political tactics which a growing percentage of the population is sick and tired of.  The non-partisan orientation of the NDI is about as realistic as the non-bias in the media.

The NDI was founded by the first female Secretary of State Madeleine Albright.  Albright made headlines early in the 2016 presidential campaign when she expressed her support for Hillary Clinton with the following statement:

There’s a special place in hell for women who don’t help each other.”

Another old school method of manufacturing public opinion is using opposing positions and creating contrasting scripts.  This method is clearly defined in the NDI manual on winning elections.  One simply needs to take a half-truth based on the distortion of what an opponent said and keep repeating that half-truth until the masses begin to believe that it is an accurate reflection of the opponent’s position.

This is the core tactic being used against the Trump campaign.  Appendix E of the NDI manual is titled Drawing Contrast with Your Opponents.  The full section is included below.  The XXX vs YYY chart accurately reflects each of the Clinton campaign talking points directed at Donald Trump. Pro-Clinton talking points are highlights in blue and con-Trump talking points are highlighted in red.  Areas where I believe the Clinton campaign has trouble are highlighted in yellow.  - JC


One of the most difficult problems facing candidates and political activists is the problem of creating a contrast with your opponents in the minds of the voters. Party programs and messages tend to be bland and generic, and the voters never understand why one candidate or party is better than another is. As a result, voters grow cynical and begin to view democratic elections as meaningless.

In designing your campaign message, you must give your target audience the sharpest possible contrast with your opponents. If you don't, then your target audience has no reason to vote for you instead of your opponent. In order to ensure that your message has this contrast, you should be able to word it in the following way:

"When you go to the polls on Election Day, I want you to keep one thing in mind. The differences between my opponent and me could not be clearer. You can vote for me, who stands for XXX, or you can vote for my opponents, who stand for YYY. What our country and our region need are a lot more XXX, and a lot less YYY. That's what this election is about, and that's what you are going to decide."

When searching for the "XXX" and "YYY", you may look at the following areas:

  1. Values: How is what you stand for significantly different than what your opponents stand for?
  2. Policies: What would you do as an elected leader that is significantly different from what your opponents would do?
  3. Experience: How will the differences between your work and educational experience and your opponents' experience influence the way you would behave in office? Often, when values and policies are very similar, experience is the best way to draw contrast -- Which candidate is best able to deliver the promised policies or values?

For any particular trait under the above headings, you must craft your message in order to draw the most favorable contrast with your opponents. Examples of how to do this include:


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15 Comments on “The Hillary Clinton Political Campaign Manual (FREEPOM)”

  1. I am for the candidate that is for the uncommon people. The ones that are wise as a serpent and harmless as a dove. So I pick.. (fear)...Jill.

  2. JC,

    This does not seem to comport with your previous observation that the media was giving Trump exorbitant amounts of free media. Has the media changed horses?

    Your point is taken about Clinton's campaign strategy against Trump. Alinsky articulated these methods long ago, which have been used by both parties over the years.

    Independent of the sophistry engaged in by the Clinton campaign, Trump's recent debate performance did not require much in the way of spin to characterize it as incoherent, (i.e. Rosie O'Donnell non-sequiturs, etc.)

    Based of your working hypothesis, the banking interests support Trump, which is why he will win. Does that mean that the media is not sufficiently swayed by the banking interests that own and control them?

    Provocative post. Thank you.

      1. So is the Mainstream media’s bashing of Trump simply an effort to put Clinton in the white house or could it also have something to do with sculpting public opinion and attitude.

        Could this attack from the Mainstream media against Trump be CSI from the International Establishment? If Trump wins and America begins to consolidate into the multilateral framework wouldn’t it be helpful to create an environment of rising social tension which includes racial, religious, political, and socioeconomic discord. Doesn’t the international establishment need Volatility in order to implement these major shifts. I have heard over and over that Markets fear a Trump presidency. Trump seems like the perfect “Fall Guy” in an environment of high volatility and Social Disorder. During a crisis the public will support any changes that will relieve the pain and then you will see Fiscal Stimulus, Debt restructuring, Tax Rebates, along with immigration crackdown and reduced attention towards our military efforts abroad and NATO. Wouldn’t all of these changes help to deflate the dollar back into the balance with the multilateral agenda?

        The America population turned against itself would align well with the goal of re-balancing America’s place in the world. This would explain why the Unorganized Masses are forced to choose between two candidates who are more unpopular than any two presidential candidates in history. Our choices were intentionally made to be bad choices. If either candidate wins the groundwork has already been laid for social unrest. Especially in the case of Trump. It seems like bottom line if the International Establishment wants Trump we will get Trump. If they want Clinton we will get Clinton. I seem to agree that Trump will better serve the goals of the International Establishment that you have laid out on POM.

  3. Excellent post JC. Either way I feel we have to face consequences from poor choices of the past two decades. Trump is a good business man but his ego. Hillary just a criminal. If Hillary should win then the establishment will rightfully get the blame they deserve. If Trump wins he will be blamed for everything and that doesnt accomplish change.

  4. Seems we have a choice between a Narcissist and a Psychopath. Do I shoot myself or jump off a cliff?

    No, my plan is not to vote for either of them. Next year I will be able to say "I didn't vote for that Bum" and I will be correct no matter who wins. 😉

  5. My early perception of the campaign season strategy has been borne out. Trump, the lead bird in the wild geese phalanx, has cleared the path for the one crowned by the moneyed class. They fly with the same flock. Peering into the mirror of future presidents, neither appears in the reflection. We have not long to wait to find out.

  6. I just recently re-watched the Documentary “The Four Horsemen” which can be found on POM ( In the movie it states we live in “The age of Consequence.” It got me thinking about universal law and karma.

    Our underlying cause is Selfishness.
    Clinton reflects the symptom of the Cause
    Trump reflects the Consequence


    Our solution exists within the words below.

    “The true self is selfless” – Manly P. Hall

    1. Hey Beachdude couldn't we make a similar argument for who they don't want? I mean a greyed out face could be a representation of days past or what the world no longer wants.

      But here are all the Economists covers for 2016 for all their regions

      and the one listed on the link you provided doesn't seem to exist at all.

      But looking at the picture the greyed faces could represent the past and the colored ones the future. The numbers around the sun could be the 12 zodiac signs or months and the butterfly could be a symbol of transformation and the sun smiling while looking at the butterfly could represent the joy in the brave new world we are coming into.

      One thing for sure...a lot of people are spending a lot of time trying to figure something out that doesn't even seem to exist. Then again we humans are masters at measuring that which doesn't exist.

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